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Tue Aug 04, 2009 at 09:15 AM by Ethan Contests and sweepstakes have long been popular tools used by businesses of all sizes to promote customer engagement and promote new products and services. Out of 153 brands studied, 86% of them are currently running a contest of some kind, and many of them have had a number of successful contests in the past. Consumers in just about any market are always looking for ways to win prizes or enter sweepstakes, and even for consumers who won’t win prizes this is still a way for them to become aware of a company’s latest offerings and may ever stir up more interest than if there were no contest running. Whether a company does only 1 sweepstakes giveaway every year, or it’s a company that has daily giveaways, there’s many ways to stir up consumer interest with well run contests.
Many better known brands have offered and continue to offer contests dealing with prize packages, new product giveaways, shopping sprees and vacation giveaways. Frederick’s of Hollywood for example has given away $1000 shopping sprees through sweepstakes that have reached a lot of people and gotten a lot of participants from a variety of demographics. MTV Networks has run many contests where new programs can be promoted through program giveaways, and has also ran a number of vacation sweepstakes. Through e-mail distribution and word of mouth and other methods, contests can reach many demographics, and may even see people with no interest in the company enter a contest because of it being hard to turn down a chance for a free vacation.
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