Brands Running E-cards
Wed Jul 08, 2009 at 12:07 PM by Ethan E-card campaigns continue to get popular and more widespread and more and more people see the many great uses that a card sent online can have. Out of 153 companies observed, just 16% of them have e-card campaigns on their sites. There are just a handful of major brands out there that have incorporated e-cards into their sites, and the chances of more catching on all depends on who is interested in e-cards and which brands find e-card campaigns to be worthwhile to begin with. Some consumers may go through with sending an e-card through a site that is strictly card oriented, as opposed to going to a corporate business site where a consumer might be more concerned with new products rather than an e-card. The most popular use for an e-card has appeared to be with holiday greetings, and for companies that like to connect with their customers and send out greetings, e-cards can be a useful tool.
Build-a-bear workshop allows users to send a holiday e-card with a variety of layout possibilities with their company theme. Discovery Channel Networks allows users to send an e-card with program themes and animal themes. For someone who is an avid animal lover but who is not so interested in Discovery, perhaps receiving an e-card from a friend will get them interested. This can be just as effective as word of mouth distribution or friend referral or any viral method that can help attract more prospective fans to a website.
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