Brands Who Are Running Blogs
Tue Aug 18, 2009 at 07:42 AM by Ethan uAmplify has completed an observational research study centered around 153 recognizeable brands. In doing so, it has found that 69 of these companies (45%) are running blogs on their websites, many of which are updated and maintained on a regular basis. Blogs have proven to be an effective way to communicate with clients and potential clients who want to find out the latest undertakings of the company. People are looking for any exciting news to help draw their attention and even get the attention of their friends and others in their social and business networks. That is why blogs are a powerful tool that many popular brands in entertainment, fashion, technology, sports and others use to not only draw appeal to the site but get through to people with the latest goings on. uAmplify has a multi platform system that can help a business, whether it’s a well publicized company or not, to come up with ideas for effective blog formatting techniques and layout designs and ways to generate leads and further interest.
In the beauty industry Beau-coup has been posting blog entries at least 3-4 times a week focusing on tips centered around wedding and party planning. A potential customer can view their blog and see their archived blog posts to see what the company has been involved with in the past. A visitor would find browsing through the blog easy because one can see the breakdown of the posts into categories like: bridal showers, engagements, planning tips, etc. Kenneth Cole shoes posts at least 3 blog entries a day and uses the catchy name ‘a-wear-ness blog’. Kenneth Cole not only posts about the latest shoe designs, but is also able to generate a broader audience with posts on social rights, well being and the political landscape. Their blog includes a Question and Answer portion so that users can submit questions on these topics, and many entries contain videos so the user doesn’t have to read all the content. These are just some of the ways that blogs can effectively engage the user. | Tags: uamplify, observational study, beaucoup, kenneth cole, blog entries, entertainment brands, fashion, technology, sports, blog roll, customer feedback | | | |
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Landscape of Social Networking Sites
Mon Jul 20, 2009 at 07:49 AM by Ethan uAmplify has been collecting data and has grasped the social networking landscape in a greater sense through it’s observational study on some of the latest social networking sites across the web. In total 41 networking sites were observed, some of which are more widespread than others, the most popular sites being: myspace, facebook, Friendster, livejournal, orkut and bebo. The most well known of these are coming out with the latest ideas for making their individual site look hip and chic and as up to date as possible, so naturally some of the less known sites are catching up and are coming up with new ideas of their own. While just about all of the sites observed have the basic features, like friend lists, photo and video, internal email systems and content sharing, there are a good number that don’t have all the features found on myspace and other top tier sites.
Some of the newest features that many social networking sites are in the process of adopting are applications, surveys, contests, forums, chatting and mobile capability. Myspace and Facebook have been able to reach just about everybody in all markets on an international level and they can only grow more and more, which is saying something about how far they’ve come. Myspace was primarily used at the start for music groups to promote themselves, while facebook was a site for college students to connect; at this point both can be used by anyone with internet use. Some networking sites are designed only for certain people and these sites don’t expect to widen their audience, like eons, faceparty, livedoor, opendiary, zorpia and others. Being open to limited users who fit a certain description is what makes these sites unique and allows them to set themselves apart from their competitors. If people with certain interests prefer smaller networking sites to share content and enjoy their exclusivity, then smaller networking sites are here to stay. | Tags: uamplify, social networking, facebook, myspace, friendster, bebo, orkut, livejournal, niche social networking, eons, faceparty, livedoor, opendiary, zorpia | | | |
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