uAmplify Sponors and Hosts Las Vegas Interactive Marketing Association's Creative Media Awards
Sun Dec 20, 2009 at 07:47 AM by Aimen




We were very excited to be able to sponsor and host
Las Vegas Interactive Marketing Association’s fourth annual creative media awards. The competition featured eight award categories and participation from many of the top entertainment venues in Las Vegas including MGM Grand and Cirque du Soleil. 

The awards competition was run using uAmplify’s contest platform where participants were able to register, enter and vote on entries from a single sign on micro site.  uAmplify's "web shot" technology was used to manage the creative media contest categories by enabling each entry to capture a web shot of the creative piece along with a creative brief and objective statement in a single view for voters to be able to then see and rate.  Entries were voted on by a peer group of LVIMA’s members where each entry was rated on originality, relevance and WOW factor. 2009’s 
LVIMA Interactive Marketing Awards went to:
 
- Best Advergame - Ideawork - "Zumanity Roses"

- Best Mini Web Site - New York-New York Hotel - "Vinny vs Vinny"

- Best Company Web Site - SK+G Advertising - "CityCenter"

- Best Interactive Ad Units - R&R Partners - "Chinchilli Day"

- Best Twitter Page - XYIENCE Energing Drink

- Best Viral Campaign - MGM Grand's "Tweet Your Sin"

- Best Widget - Earthbound Media Group / Harrah's - "Rio Widget"

- Best YouTube Channel - MGM MIRAGE
 
       
 
 
Congratulations to all winners !
 
 

 

Tags: Awards las vegas media lvima 2009 contest Sponsored by uAmplify
 

Popular Brands Running Contests & Sweepstakes
Tue Aug 04, 2009 at 09:15 AM by Ethan

            Contests and sweepstakes have long been popular tools used by businesses of all sizes to promote customer engagement and promote new products and services. Out of 153 brands studied, 86% of them are currently running a contest of some kind, and many of them have had a number of successful contests in the past. Consumers in just about any market are always looking for ways to win prizes or enter sweepstakes, and even for consumers who won’t win prizes this is still a way for them to become aware of a company’s latest offerings and may ever stir up more interest than if there were no contest running. Whether a company does only 1 sweepstakes giveaway every year, or it’s a company that has daily giveaways, there’s many ways to stir up consumer interest with well run contests.

            Many better known brands have offered and continue to offer contests dealing with prize packages, new product giveaways, shopping sprees and vacation giveaways. Frederick’s of Hollywood for example has given away $1000 shopping sprees through sweepstakes that have reached a lot of people and gotten a lot of participants from a variety of demographics. MTV Networks has run many contests where new programs can be promoted through program giveaways, and has also ran a number of vacation sweepstakes. Through e-mail distribution and word of mouth and other methods, contests can reach many demographics, and may even see people with no interest in the company enter a contest because of it being hard to turn down a chance for a free vacation.

 

Tags: uamplify contests sweepstakes prizes giveaways Fredericks MTVN vacations shopping sprees new products gift cards
 

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Sat Aug 30, 2008 at 12:37 AM by test

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